Location-based services (LBS) which have largely remained untapped in Asia-Pacific are expected to show promising growth in tandem with the introduction of mash-up services and increase in mobile advertising.
New analysis from global growth consulting company, Frost & Sullivan (www.mobileandwireless.frost.com), Asia Pacific Location-based Services Market, reveals that the market - covering 13 major Asia-Pacific economies - was worth US$291.7 million in 2006, and is expected to grow at a CAGR (compound annual growth rate) of 15.3 percent (2006-2009) to reach an estimated US$447 million by end-2009.
“LBS is emerging as the benchmark for service differentiation among mobile operators. Despite being a fairly small segment, this niche market is gradually shifting from a mere complementary service into a significant source of revenues,” says Frost & Sullivan industry manager Janice Chong.
Via Computerworld
Redcoal Says: "Much of the media's focus is on how the carriers are looking to differentiate themselves from one another utilising LBS. Unless your the CEO of Optus or Telstra, most people aren't that interested. However, LBS allows a range of software providers to optimise their product offering via the addition of location sensitivity, (In particular CRM, Field Force management etc). For information on integrating LBS into your existing software please go to http://www.simpoint.com.au/
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