Indian telecom giant BSNL launched LBS

Telenity, a provider of applications for communications networks, announced that India's state-owned telecom giant, Bharat Sanchar Nigam Ltd. (BSNL) has successfully launched location-based services (LBS) on Telenity's Canvas Location Enabling Server. BSNL has a market share of 45% in India with 75 million subscribers (March 2007 – Indian Telecom regulatory authority figures).
Four location-based services have been already launched in the East Zone of BSNL's network: - Friend Finder – alerts subscribers when one of their friends in their buddy list is in close proximity to their location.
Location Based Advertisement - automatically broadcasts advertisement to subscribers within a defined geographical region via SMS messages.
Location Based Chatting Service – enables subscribers to communicate and/or meet someone with same interests within the same vicinity.
Real Time Fleet and Asset Management - enables enterprises to locate, monitor and manage their mobile assets and employees in a secure way using a simple Web browser.

Via: GPS Business News